2-Month Digital Marketing Training
This Digital Marketing Training at Vision360 Technology Port Harcourt is a practical hands that equip participants with in-demand digital marketing skills needed to promote businesses, build brands, and generate leads online.
Course Overview
Become A Professional Digital Marketer
This 8-week intensive training is designed to equip participants with in-demand digital marketing skills needed to promote businesses, build brands, and generate leads online using modern tools and strategies. Digital marketing is essential in today’s business environment where customers spend most of their time online. This course provides practical, hands-on training covering social media marketing, search engine optimization, paid advertising, content marketing, and analytics.
Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Importance in today’s digital economy
- Overview of digital marketing channels
- Understanding customer behavior online
- Digital marketing strategy basics
Module 2: Social Media Marketing
- Overview of major platforms
- Marketing on Facebook, Instagram, LinkedIn, and TikTok
- Creating engaging content
- Content calendar planning
- Building and growing an audience
- Social media management tools
Module 3: Content Marketing
- Content marketing strategy
- Types of content (text, images, video)
- Copywriting fundamentals
- Blogging basics
- Visual content creation
Module 4: Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword research techniques
- On-page SEO optimization
- SEO tools and plugins
Module 5: Pay-Per-Click Advertising
- Introduction to online advertising
- Running ads on Facebook Ads and Instagram Ads
- Google Ads basics
- Audience targeting
- Budgeting and ad performance
Module 6: Email Marketing
- Introduction to email marketing
- Building email lists
- Creating email campaigns
- Email automation
- Campaign performance tracking
Module 7: Analytics & Conversion Tracking
- Introduction to website analytics
- Using Google Analytics
- Tracking user behavior
- Measuring campaign success
- Conversion optimization strategies
Module 8: Digital Marketing Strategy & Final Project
- Developing a complete marketing strategy
- Brand positioning
- Campaign planning and execution
- Final practical project presentation
Practical Sessions
Participants will Create social media pages, Design marketing content, Run live ad campaigns, Perform SEO optimization, Build email campaigns & Analyze real campaign data.
Who Should Attend?
Students and graduates, Entrepreneurs and business owners, Freelancers, Marketing professionals, Anyone interested in digital skills
Digital Marketing
- 122 Learners already enrolled
- Duration: 8-Weeks
- Physical Classroom
- Certificate of completion
Course Fee: ₦150,000
Benefits of the Training
- Hands-on practical training
- Real-world marketing experience
- Learn high-demand digital skills
- Opportunity for freelancing and remote jobs